SPORT AT HEART. FREE IN SPIRIT.International / English
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CYA concept campaign: easy clothing for a day by the coast
CYA / THE INTERNATIONAL COLLECTION

GO WHERE
YOU FEEL
LIKE YOU.

Sport at heart. A designer’s eye.
Clothes for the whole day.

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CAMPAIGN CONCEPT / COLLECTION IN DEVELOPMENT
THE WOMEN’S EDIT

Close. Loose. Your way.

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THE MEN’S EDIT

An easy kind of considered.

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THE WORKDAY EDIT

Oversized. Meeting-ready.

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Measured oversized tees, a knitted polo and clean long trousers. From the meeting into the evening.

Four CYA showroom looks: oversized and sculpted tees, knitted polo and clean long trousers
THE EVERYDAY EDIT — Collection direction study
Explore the workday looks
THE COASTAL CHAPTERS

A state of mind.

Illustrative campaign concepts inspired by these places. Not location photography or a statement of brand origin.

Concept close-up of a rolled tee hem and small side opening
THE SIGNATURE CUT

It’s all
in the edge.

A slightly longer back. A small side opening. A lower hem that rolls, just enough. The details make it CYA.

Meet the Roll Hem Tee
OUT THE DOOR

Take your world with you.

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A NEW STEP

From the ground up.

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Our first footwear studies: court lines, textured mesh and easy coastal shapes.

FROM ROOM TO WATER

A future shaped by the sea.

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Surfboard design studies, alongside clothing for the coast. Specialist development is the next step.

Concept CYA boutique with folded tees, canvas bags and surfboards
THE COAST ROOM

A little city.
A little salt.

Tees on the table. A bag by the door. A board against the wall. One point of view, all around you.

Step inside

Future boutique concept

THE INTERNATIONAL LOOKBOOK

Different pieces.
Same instinct.

Explore 16 looks

Collection in development. Images are design concepts. Materials, fit and specifications are subject to sampling. Orders are not open.